I can't take credit for the following post, but I want to thank Tony Rush for the content. I thought the issue of competitive advertising, which a successful business inevitably faces, would make for an interesting post. Tony is a senior adviser at Liberty League and has a great perspective on issues such as this one.
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When you search for "Liberty League" on the Internet you see paid ads that say things like "Why are Top Earners leaving?" "The League that was", and "Look here before you consider joining The League". It’s interesting that all these businesses have taken out advertising and specifically mentioned Liberty League. From my perspective, this is great!
It’s just amazing that just about every direct sales company out there has reps that are spending money on the Liberty League name. This is clearly an indication that they believe that LLI is the top organization in this industry – which is the truth. But, the cool thing is that whenever these ads are run the value of the Liberty League name is increased, which means that these companies must even bid more money in order for their ad to be seen. And they keep advertising, no matter the cost.
As for top earners leaving LLI, I know the top earners, and most of them are experiencing record sales and are not going anywhere. In speaking to one of the top earners, they were not aware of anyone leaving LLI who was consistently making $20,000 a month. When you’re working less than 20 hours a week and earning $50k+ (what top earners make) every month do you really think you'd be looking for a new company to join? I don’t think so.
What’s so funny about all this competitive advertising is that none of these companies are even in competition with Liberty League. Not one of them. As far as I know, the major direct sales companies are not selling anything even remotely like the Beyond Freedom Life Achievement course. And, they are certainly not selling anything like the Liberty and Summit conferences. They selling travel vouchers, financial curriculums, or resort memberships.
Still it's somewhat understandable that these companies are jealous of Liberty League. One of the so-called major direct marketing companies, as an example (let’s not mention names), recently had their annual conference in Mexico. Guess what the attendance was for their conference? 70 people. That's right, that’s it. Liberty League in turn has had over 11,000 people attended their events in the last 18 months alone.
If you are interested in learning more about LLI compensation plan, products, and compliance program please visit http://www.libertyleaguesite.com.
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